I want to create the magazine for baby-boomers, for generation, that I belong myself. I want to name the publication "SG", what is stand for Sandwich Generation (subtitle idea - "Magazine for baby-boomers, in sandwich generation" era). Sandwich Generation refer to people who in position between grown children and old parents. My magazine will be publish a lot of articles, discussions about difficult situations in such tough period of life. And the goal is to help to find the answers for most pain questions, to exchange with experiences, help to live healthy and strong life. My authors are psychologists, writers, famous people, celebrities, who will share their own experience with readers.
Audience
Gender: Women
Age Group: 44-62 (baby-boomers)
Geographic Location: mostly urban areas.
Education Level: Educated people, some college.
Income Level: middle to high.
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